Today, 10 September, is World Suicide Prevention Day. It asks us not for perfect answers, but for courage, presence and care.

As men enter their 30s and beyond, life often brings a mix of career changes, family responsibilities, and evolving questions about identity. Over the past year, several emerging trends have influenced how men in this age group approach and discuss mental health.

Men often delay or avoid medical check-ups, risking serious health issues. Cultural norms, fear, and inconvenience play a role. Changing attitudes and improving access can help men prioritise health before it’s too late.

Mental health support is evolving rapidly. Artificial intelligence (AI) is no longer merely a buzzword; it is increasingly playing a significant role in how individuals manage their well-being.

Mental Health Awareness Week is an important time to discuss mental well-being and support one another. At Guiding Light Coaching, we believe nobody should face their mental health journey alone.